The Failed Metaphor

When I first saw this advert I was captivated. Telling the story of Dick Fosbury with the great metaphor of ‘someone must dare to change the rules’ I thought was genius. However once the product was shown I was left feeling dissatisfied. The advert is in fact for wuaki.tv, another netflix. And that is exactly all that wuaku tv is, a carbon copy of netflix. “We dare to change the rules and give you the power to choose quality TV in an easy and affordable way. Join the change to smart entertainment”. They fail to offer any distinct differences to the competitors and thus the whole metaphor is defective.

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