I have just seen this advert circulating around YouTube and thought it deserved a mention. Such a simple execution of such a simple message. Absolutely beautiful example of turning a USP into a creative.
I dont know about you, but I had never heard of SmartWater before I saw this viral. It already has over 10Million hits on YouTube. I think it cleverly integrates typical ‘internet sensations’ into the video to rck up views. The double rainbow has to be my favourite.
Check it out!