Lloyd’s – Moving Out

So one of my favourite adverts from 2013 has to be the new Lloyds advert. After its recent split from TSB, Lloyds have rebranded their image to return to the high street. This ad completely understands who the target audience are and talks to them directly. Striving for your own independence whilst still being governed by your parents ‘what time will you be home?’ fridge note, perfectly captures the mindset of a 31 old male who still lives at home and is brilliantly executed. RkcR / Y&R are producing some outstanding work this year along with the VistiBritain, Virgin atlantic and Holland & Barrett. Definitely an agency to keep a close eye on!

Smart Water Viral

I dont know about you, but I had never heard of SmartWater before I saw this viral. It already has over 10Million hits on YouTube. I think it cleverly integrates typical ‘internet sensations’ into the video to rck up views. The double rainbow has to be my favourite.

Check it out!