Last night on the rare occasion that I watched live TV from the sofa I found myself fixated to the screen watching this.
At first I thought it was an ad for Domestos but the animated character storyline was compelling. With an almost Pixar feel to it, this story of what seemed to be Germs exploding throughout the streets in a Sharks Tale meets Cloverfield disaster movie style finally concluded as a Stand Up To Cancer advert.
It’s not often an advert can capture a viewer’s attention and hold it for the duration. Put together by 4Creative this animated advert shows the world of cancer facing a calamity of disaster movie style as human scientists become ever closer to a cure.
So after after having some free time and browsing through Amazon I came across this – Predatory Thinking: A masterclass in out-thinking the competition by Dave Trott. After attending a seminar at university which was lead by Dave Trott I was quite entertained and in awe at his stories throughout his Advertising journey so I thought I’d give this a read.
Although this is in no way a manual or an academic read – it is a light-hearted insight into some of the goings-on in the world of advertising.
Definitely worth a read and split into separate stories, this book is perfect as a great pick up for short periods of time.
It is always important to fully understand where you brand sits within the mind of your consumers. How do they see you in relation to your competitors? Dixon’s have very cleverly targeted these ads to people who already shop with Dixons – to reaffirm that this behaviour is acceptable – but also to encourage others to adapt the same ‘savvy shopper’ status.
With everyone in the market under pressure to achieve this sought after ‘savvy shopper’ status amongst their peers, consumers are adapting different post-recession behaviours which Dixons have picked upon.
Placing these adverts around tube stations when consumers are on route to engage in this savvy behaviour only makes these great pieces of copy writing even more powerful. Not pretending to be in the same league as John Lewis or department stores but accepting where you sit within the a consumers schema and using this to your advantage is definitely the way forward.
The fundamental aim of advertising is to resonate with the audience so why are adverts still being created that you can never remember what they are advertising!
The recent Mcdonalds advert falls in this category. It is truly one of those adverts that will make you loose the ‘Guess the Advert’ game. I find myself shouting B&Q…. Homebase…. Dulux! Oh…. McDonalds?
Why are advertising agencies still creating a 30 second advert that a viewer never remembers?
Ok so not the usual ‘look how amazing this advert is’ but I do actually really like this advert. I think the execution is perfect and the song choice really ties the whole advert together so points to BBH. However the first time I saw this advert I was slightly disappointed when the product was reviled. I think this concept of the woman doing everything could have been better used for another product I mean surely the man cooking the chicken is only doing his job and not actually ‘treating you right’.
As much as I like Audi cars, it has to be said that BMW definitely won this war. What clever positional advertising and quick thinking on behalf of BMW.
Welcome to my page! My name is Emily Nicholson and I am currently an Advertising student at Bournemouth University. I am currently looking for a third year placement in the Advertising and Marketing sector hopefully to join a team of fun enthusiastic advertisers where I can share my fresh new ideas and work as part of a group to achieve something great.
Feel free to browse through some examples of my work that I have completed whilst at University. If you feel like I am the type of person who will suit your business then find my details on the ‘contact me’ page.
Thanks for visiting!