Channel 4 unveils a bold Stand Up to Cancer Campaign

Last night on the rare occasion that I watched live TV from the sofa I found myself fixated to the screen watching this.

At first I thought it was an ad for Domestos but the animated character storyline was compelling. With an almost Pixar feel to it, this story of what seemed to be Germs exploding throughout the streets in a Sharks Tale meets Cloverfield disaster movie style finally concluded as a Stand Up To Cancer advert.

It’s not often an advert can capture a viewer’s attention and hold it for the duration. Put together by 4Creative this animated advert shows the world of cancer facing a calamity of disaster movie style as human scientists become ever closer to a cure.

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