Predatory Thinking

So after after having some free time and browsing through Amazon I came across this – Predatory Thinking: A masterclass in out-thinking the competition by Dave Trott. After attending a seminar at university which was lead by Dave Trott I was quite entertained and in awe at his stories throughout his Advertising journey so I thought I’d give this a read.

Although this is in no way a manual or an academic read – it is a light-hearted  insight into some of the goings-on in the world of advertising.

Definitely worth a read and split into separate stories, this book is perfect as a great pick up for short periods of time.


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