The Failed Metaphor

When I first saw this advert I was captivated. Telling the story of Dick Fosbury with the great metaphor of ‘someone must dare to change the rules’ I thought was genius. However once the product was shown I was left feeling dissatisfied. The advert is in fact for, another netflix. And that is exactly all that wuaku tv is, a carbon copy of netflix. “We dare to change the rules and give you the power to choose quality TV in an easy and affordable way. Join the change to smart entertainment”. They fail to offer any distinct differences to the competitors and thus the whole metaphor is defective.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s