Ohh what is that advert for again?

The fundamental aim of advertising is to resonate with the audience so why are adverts still being created that you can never remember what they are advertising!

The recent Mcdonalds advert falls in this category. It is truly one of those adverts that will make you loose the ‘Guess the Advert’ game. I find myself shouting B&Q…. Homebase…. Dulux! Oh…. McDonalds?

Why are advertising agencies still creating a 30 second advert that a viewer never remembers?