TK Maxx Spring/Summer 2012 Advert

This advert is the best example of copywriting I think I have ever heard in a advert. It completely sums up the TK Maxx brand and appeals to its ‘treasure hunter’ target audience. They completely understand where they sit in the market and truly make it obvious through the copywriting. The use of visual imagery makes the brand seem more M&S upperclass with the copywriting integrated just makes this, dare I say it, the best advert I have seen in 2012. See what you think….