Being a Lurpak Loyalist myself I have to say I was quite proud when I first saw this advert. It is completely different to the typical ‘This butter is good for you, enjoy your life’ adverts that we see cluttering our TV. What a great decision to hand Wieden & Kennedy back the Lurpak account after it was stolen by Saatchi & Saatchi. This advert truly secures Lurpak at the top exclusive, could I even say slightly magical, end of the market with its artistic flare. We all know that Lurpak is still an unhealthy option but this advert makes us completely convince ourselves that this is a healthy option as well as the ‘cool’ option. Be proud to open your fridge and show a silver wrapped butter.