I have just seen this advert circulating around YouTube and thought it deserved a mention. Such a simple execution of such a simple message. Absolutely beautiful example of turning a USP into a creative.
I dont know about you, but I had never heard of SmartWater before I saw this viral. It already has over 10Million hits on YouTube. I think it cleverly integrates typical ‘internet sensations’ into the video to rck up views. The double rainbow has to be my favourite.
Check it out!
Good Creative Execution?
Personally I think this advert is one of the most simple yet powerful ads I have ever seen. It conveys a simple, concise message through storytelling mixed with the catchy song that is sure to stay in your head all day. I don’t even play football, but if I did I would be sure buying Nomis.
I have to agree with the decision to award this ad as Cannes Lions 2008 Gold Winner.