Smart Water Viral

I dont know about you, but I had never heard of SmartWater before I saw this viral. It already has over 10Million hits on YouTube. I think it cleverly integrates typical ‘internet sensations’ into the video to rck up views. The double rainbow has to be my favourite.

Check it out!

 

Damn Boots – Johannes Leonardo

Good Creative Execution?

Personally I think this advert is one of the most simple yet powerful ads I have ever seen. It conveys a simple, concise message through storytelling mixed with the catchy song that is sure to stay in your head all day. I don’t even play football, but if I did I would be sure buying Nomis.

I have to agree with the decision to award this ad as Cannes Lions 2008 Gold Winner.